Social Media Marketing

Give Your Business a Consistent Voice on Social Media

Turn scattered posting into a clear organic content plan. We help your business develop relevant topics, recognizable branded posts, a publishing schedule and a way of handling comments and messages that supports your brand and marketing goals.

Weekly content calendar Example
Day
Planned post
Monday
Service explainer carousel
Wednesday
Answer to a common customer question
Thursday
Behind-the-scenes photo
Friday
Offer post with a clear next step
§ 01 — OverviewSocial Media Marketing

What is social media marketing for a business?

Social media marketing for a business is the organic work of building an audience on platforms such as Instagram, Facebook and LinkedIn: setting a content strategy, planning a calendar, designing branded posts, writing captions, publishing and managing comments and messages. 360Kreations plans, designs and publishes this content with your approval, separate from paid advertising.

Create content your audience has a reason to follow

Your organic social channels should explain what you do, build familiarity and support the customer journey. We shape content around your audience’s questions, your services and the proof you can share, with a calendar that keeps planning and approvals organized.

01 Outcome 01

Show up consistently

Use a planned content schedule instead of deciding what to post at the last minute.

02 Outcome 02

Keep your brand recognizable

Apply a consistent visual style and tone across the selected channels.

03 Outcome 03

Learn what resonates

Review engagement, content performance and relevant traffic to inform future topics.

§ 02 — Deliverables06 items

What the service includes

01

Channel and audience review

Choose the platforms and content priorities that fit your business.

02

Content strategy and calendar

Define themes, post formats and a practical approval schedule.

03

Branded social creative

Design agreed posts, carousels and other assets using your brand direction.

04

Captions and publishing support

Prepare platform-appropriate copy and publish approved content where access allows.

05

Community and engagement plan

Agree how comments, messages, inquiries and sensitive conversations are answered or passed to the right person.

06

Organic performance reporting

Review organic reach, engagement and other selected metrics, and recommend changes to the content plan.

§ 03 — Process04 steps

How we work

Every project follows the same sequence, so you know what happens next and what we need from you.

Plan My Social Content
  1. Step 01 / 04

    Discover

    Understand your brand, audience, existing channels and goals.

  2. Step 02 / 04

    Plan

    Agree platforms, content volume, themes and approval responsibilities.

  3. Step 03 / 04

    Create and approve

    Prepare the calendar, designs and captions for review.

  4. Step 04 / 04

    Publish and learn

    Publish approved work and use performance insights to improve the next cycle.

§ 04 — Scenarios03 examples

See the thinking behind the creative

Explore approved social content examples that show the business goal, selected format and visual direction. Creative examples demonstrate design capability; they are not evidence of campaign results unless results are documented.

Scenario 01

Service explainers

Answer common customer questions.

Scenario 02

Product and offer content

Present what you sell with clear next steps.

Scenario 03

Customer stories

Share approved customer stories and behind-the-scenes content.

§ 05 — Questions08 answers
FAQs

Social Media Marketing: frequently asked questions

Which platforms do you manage?

We recommend platforms based on where your audience spends time and how much content your business can realistically support. For many businesses that means a short list of channels done well rather than every platform at once. The final channel list, posting approach and responsibilities are included in your proposal, and can be revisited as you learn which channels respond.

What is the difference between social media marketing and Facebook ads?

Social media marketing is organic: planning, designing and publishing posts on your own profiles and managing the conversation with your followers. Facebook ads are paid placements bought through Meta Ads Manager, where you set a budget and target audiences beyond your followers. Organic content builds familiarity and trust; paid ads buy reach for a specific offer. Our Facebook & Instagram Ads service handles the paid side.

Does this include paid advertising?

Not by default. Paid Meta or Google campaigns are separate services. We can coordinate organic content and advertising within an agreed combined plan, so the posts on your profiles and the ads people see tell a consistent story. If you want both, the proposal sets out which work belongs to each service and how each one is reported.

How much does social media marketing cost?

The cost depends on how many platforms are included, how many posts and formats are produced, whether content is designed from scratch or built from your supplied photos and video, and how much community management is needed. After we review your brief and current channels, we send a written quote that lists the agreed scope.

How long does it take to get started?

Getting started depends on how quickly we can review your channels, agree the content strategy and receive brand assets and account access. The first content calendar is then prepared for your approval before anything is published. Building an engaged audience is gradual, so organic social is best judged over several content cycles. The start timeline is agreed in your proposal.

What do you need from me to start?

We need access to the social accounts you want us to manage, your logo, brand colors and fonts, any photos or video you can share, and a short brief on your services, customers and goals. It also helps to name the person who will approve content and to point us to accounts or posts you like.

Are photoshoots and video production included?

Only when specifically scoped. Many plans work from photos and video you already have, combined with designed graphics, carousels and text-led posts. If your content needs new footage or product photography, we can discuss additional production and include it in the proposal, so the calendar is built around assets that will actually be available.

Who approves the posts?

Your designated contact approves the calendar and content before publishing. We agree the approval schedule during onboarding, including how far ahead content is shared and how changes are requested. Only approved content is published, and time-sensitive or sensitive topics can be flagged for extra review, so your business keeps control of what appears under its name.

Make your social presence easier to manage

Tell us which channels you use and what you want your content to achieve. We’ll help define a realistic content plan.