Generating 2,500+ phone call leads at $16.39 each
A focused Google Ads strategy helped a multi-service med spa generate more patient inquiries while keeping acquisition costs under control.
- Industry
- Healthcare
- Services
- Google Ads, Landing pages
The practice offers hormone therapy, thyroid and weight loss programs, and general aesthetic services. Its growth depends on a consistent flow of new patient inquiries and a clear path from online search to direct contact.
The practice competed for local searches such as “Botox near me,” “weight loss clinic” and “hormone therapy.” Broad campaigns risked spreading the budget across unrelated services, increasing click costs and attracting less relevant traffic.
What we did
- Google Ads
- landing pages
- call tracking
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Step 01 / 03
Service-specific campaigns: organized the account by service line and intent. Hormone, thyroid and weight loss services received a focused campaign, supported by display advertising for brand awareness, so each service had relevant messaging and a defined share of the budget.
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Step 02 / 03
Focused keyword themes: single-theme ad groups grouped closely related keywords within the hormone, thyroid and weight loss campaign, making it easier to match ads to the searches behind them. The reported average cost per click for that campaign was approximately $3.09.
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Step 03 / 03
Phone calls as the conversion goal: the account measured phone calls rather than form submissions, keeping evaluation focused on direct patient inquiries. A tracked call still needs to be qualified and followed through to an appointment before it counts as a booking.
Results
The source reports 2,577 phone call conversions at an average cost of $16.39 per lead. Conversions are phone calls, not confirmed appointments or completed treatments, and the comparison dates for the percentage increase are not specified.
Figures are reported campaign results.
Key takeaways
The reported operating budget was approximately $2,000 per month; the 2,577 conversions are an account total, not a monthly result.
Organizing campaigns and ad groups around services helped connect search intent with relevant advertising.
The approximately $3.09 CPC applies to the named service campaign and should not be presented as the average for every campaign.
Phone call tracking gives the practice a useful inquiry metric; booking and revenue reporting require additional records.
Want more relevant inquiries for your med spa?
Make your advertising work toward a clear business goal. 360Kreations can help you review campaign structure, landing pages and the path from a search to a patient inquiry.