Case study · Dental and orthodontic care

Helping a dental practice grow beyond referral traffic

A coordinated search strategy improved discovery and advertising efficiency for a local practice.

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Dental campaign charts showing traffic and search performance
Lead result 472.17% increase in yearly organic page traffic
Industry
Healthcare
Services
SEO, Google Ads
Reporting window
Annual organic comparison; paid reporting dates not stated.
§ 01 — The brief CS—02
A / Client overview

The practice provides dental and orthodontic services to patients in its surrounding area.

B / The challenge

Referrals were the main source of website visits. The practice needed greater search visibility and more appointment inquiries.

§ 02 — The approach 03 moves

What we did

  • SEO
  • Google Ads
  • content marketing
  1. Step 01 / 03

    Reworked search terms and campaign bidding.

  2. Step 02 / 03

    Tested advertising messages and built a conversion funnel.

  3. Step 03 / 03

    Improved local search, articles and backlink quality.

§ 03 — The results Annual organic comparison; paid reporting dates not stated.

Results

R—01Reported 472.17% increase in yearly organic page traffic
R—02Reported 73.85% increase in conversions
R—03Reported 64.83% reduction in cost per lead

The source reports improvements in organic visibility and paid conversion performance.

Reporting window
Annual organic comparison; paid reporting dates not stated.
Services
SEO, Google Ads, content marketing.

Figures are reported campaign results for the period shown.

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