Case study · B2B cold email outreach

Creating a repeatable outreach system for a US agency

An organized email program helped the agency develop new business conversations.

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Laptop showing an email inbox, overlaid with campaign volume and opportunity figures
Lead result 11,900 emails sent
Industry
B2B
Services
Email outreach
Reporting window
One month.
§ 01 — The brief CS—05
A / Client overview

A US digital marketing agency needed help with prospecting and campaign operations.

B / The challenge

It lacked the infrastructure and lead-qualification process required to manage outreach at scale.

§ 02 — The approach 03 moves

What we did

  • Email infrastructure
  • prospect sourcing
  • outreach operations
  1. Step 01 / 03

    Established the email infrastructure.

  2. Step 02 / 03

    Sourced and qualified prospects.

  3. Step 03 / 03

    Managed campaign activity through Instantly.ai.

§ 03 — The results One month.

Results

R—01Reported 11,900 emails sent
R—02Reported 16 opportunities generated
R—03Reported $8,000 potential opportunity value

Reported engagement included a 43% open rate, 1.1% click rate and 2.0% reply rate. The opportunity value represents potential business, not verified collected revenue.

Reporting window
One month.
Services
Email infrastructure, prospect sourcing, outreach operations.

Figures are reported campaign results for the period shown.

Email outreach illustration
Next case fileCS—06 / Automotive Auto dealership

Connect your prospecting process with your sales workflow.

Tell us how leads enter your business and where follow-up slows down. We will discuss a practical workflow for outreach, qualification and sales handoff.

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