Case study · Auto dealership

Improving Google Ads efficiency for an Atlanta dealership

Campaign refinement helped an established dealership get more from its advertising budget.

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Technician fitting a car windshield beside the Google Ads logo
Lead result 97.33 reported Google Ads conversions
Industry
Automotive
Services
Google Ads
Reporting window
Reporting window shown in the source dashboard.
§ 01 — The brief CS—06
A / Client overview

The Atlanta, Georgia dealership had an established showroom presence but underperforming online campaigns.

B / The challenge

Conversion performance was inconsistent and acquisition costs were higher than expected.

§ 02 — The approach 03 moves

What we did

  • Google Ads
  • targeting
  • bidding
  • ad testing
  1. Step 01 / 03

    Reviewed keywords, audiences, bids and placements.

  2. Step 02 / 03

    Added high-intent terms and negative keywords.

  3. Step 03 / 03

    Tested ad variations and refined bidding and audience segments.

§ 03 — The results Reporting window shown in the source dashboard.

Results

R—01Reported 97.33 reported Google Ads conversions
R—02Reported $27.80 cost per conversion
R—03Reported $2.71K advertising spend

The dashboard also reports 1.16K clicks and 21.9K impressions. These are advertising measures; the source does not quantify vehicles sold or realized return on investment.

Reporting window
Reporting window shown in the source dashboard.
Services
Google Ads, targeting, bidding, ad testing.

Figures are reported campaign results for the period shown.

Google Ads dashboard reporting 97.33 conversions and 27.80 dollars per conversion
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