Case study · Trucking and automotive

A stronger search presence for a specialist truck supplier

An integrated search campaign connected a regional trucking business with more relevant prospects.

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Analytics presented on a desktop and tablet
Lead result 303.33% increase in leads
Industry
Automotive
Services
SEO, Google Ads
Reporting window
One year for lead and organic-traffic growth.
§ 01 — The brief CS—01
A / Client overview

The business supplies trucks, trailers and transport equipment, alongside vehicle repairs and modifications.

B / The challenge

Its custom-built website attracted too few inquiries. The team needed regional visibility while retaining its existing website.

§ 02 — The approach 03 moves

What we did

  • SEO
  • content marketing
  • Google Ads
  1. Step 01 / 03

    Reassessed search terms and competitor activity.

  2. Step 02 / 03

    Improved on-page content, backlinks and the local business profile.

  3. Step 03 / 03

    Refined paid-search messaging and introduced call-focused ads.

§ 03 — The results One year for lead and organic-traffic growth.

Results

R—01Reported 303.33% increase in leads
R—02Reported 101.13% increase in yearly organic traffic
R—03Reported 75.04% reduction in cost per lead

The published campaign reports show stronger lead volume and organic traffic alongside a lower acquisition cost.

Reporting window
One year for lead and organic-traffic growth.
Services
SEO, content marketing, Google Ads.

Figures are reported campaign results for the period shown.

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