Facebook and Instagram Ads Built Around Your Offer

Yes. We manage paid campaigns on both platforms through Meta Ads Manager, since Facebook and Instagram ads share audiences, budgets and tracking. Which placements we use depends on your audience, campaign goal and the creative available. Some offers suit Instagram Stories and Reels, others the Facebook feed, and campaign data helps show where your budget is doing the most useful work.

Facebook ads are paid placements: you set a budget, choose an audience and pay Meta to show your ads, so reach is controlled by spend and targeting. Organic social media marketing is the unpaid work of planning, designing and publishing posts on your own profiles and responding to your community. Many businesses use both. Our social media marketing service covers the organic side; this service covers paid campaigns.

The cost depends on the scope of work: how many campaigns and audiences run at once, how much ad creative needs to be produced, whether tracking needs to be set up or repaired, and how often you want reporting. We review your goals, account and brief first, then send a written quote. Your ad budget is paid to Meta and is separate from the management fee.

No. Ad spend and management are scoped separately unless the proposal says otherwise. Your ad budget is usually billed by Meta directly to the payment method on the ad account, while the management fee covers planning, creative, setup, monitoring and reporting. Keeping the two separate lets you see exactly what is spent on media and adjust the budget without renegotiating the service.

Timing depends on the state of your ad account, whether tracking already works, how much creative needs to be produced and how quickly approvals come back. Meta also reviews ads before they go live. Once campaigns are running, they need enough data before conclusions are reliable, so early results are treated as a starting point. The launch timeline is agreed in your proposal.

We need a clear description of your offer and target customer, access to your Meta business portfolio, ad account, Facebook Page and Instagram account, and access to your website or landing page for tracking. Brand assets, photos, video and any past campaign results help us prepare creative faster and avoid repeating tests that have already been run.

We recommend that your business owns the Meta business portfolio, ad account, Pixel, Facebook Page and Instagram account, and gives us partner access to manage them. That way the campaign history, audiences and tracking data stay with you if the working arrangement changes. If a new account needs to be created, ownership is confirmed in the proposal before setup.

No. No fixed outcome is guaranteed. Cost per lead and lead quality depend on the offer, audience, competition, season and the experience after the click, such as the landing page or lead form. What we can do is set clear conversion goals, test creative and audiences methodically, and report results against those goals so budget decisions are based on real data.