Case study · HVAC services

Generating HVAC inquiries outside peak season

A focused paid-search campaign addressed inconsistent results within a fixed budget.

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Collage of HVAC campaign analytics screens
Lead result 135.85% increase in leads
Industry
Home services
Services
Google Ads
Reporting window
Three months.
§ 01 — The brief CS—03
A / Client overview

The client provides heating and cooling installation, maintenance and repair for homes and businesses.

B / The challenge

The campaign needed to produce inquiries during a quieter season, with only three months to improve performance.

§ 02 — The approach 03 moves

What we did

  • Google Ads
  • keyword research
  • campaign optimization
  1. Step 01 / 03

    Designed a funnel around the client’s service offer.

  2. Step 02 / 03

    Updated keyword targeting, bidding and ad messaging.

  3. Step 03 / 03

    Tested variations and refreshed the promotion and call to action.

§ 03 — The results Three months.

Results

R—01Reported 135.85% increase in leads
R—02Reported 81.00% reduction in cost per lead
R—03Reported 3 months campaign duration

The source reports more leads and improved acquisition efficiency over the three-month campaign.

Reporting window
Three months.
Services
Google Ads, keyword research, campaign optimization.

Figures are reported campaign results for the period shown.

Next case fileCS—04 / Home services Outdoor blinds and shade solutions

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